By Michael Fileti, Director of Platform & Operations
What got us here, won’t get us there.
Last week, Advisory’s leadership team met to discuss our company’s long-term vision. Specifically, where we want to be in ten years. But there was a much larger question to answer first: In ten years, will Managed Service Providers (MSPs) still exist?
It’s a serious question. In the era of rapid AI innovation, it feels like almost every computer-based job is in question. As our team talked, one thing became clear: if we want to be serving clients ten years from now, we need to be ready for dramatic changes today.
Enter Wizard.
For the last 6 years, Advisory has been quietly building its own software, Wizard. The starting idea was simple: show every employee, device, application, and network in a “single pane of glass” for our clients. This idea is no longer enough in 2026.
The job of an IT provider is not humanly possible. It requires omniscience. Our clients need and expect us to be their all-knowing, all-seeing eye. We must resolve problems both reactively and proactively across all areas of their business. Technology is the only way to get there.
When I first joined Advisory, Wizard was a company side project. A product with a ton of promise, but no urgency. It was a major factor in my decision to join the team. I saw the vision. A software that allows us to be in every system, all the time. Omniscient. Predictive. Outcome-driven. Built by a team that knows exactly what problems need to be solved.
“Roads? Where we’re going, we don’t need roads.”
In April of 2026, we relaunched Wizard. Today, existing clients are benefiting from the increased functionality and updated look and feel. But the most interesting work that went into this relaunch is underneath the hood. We did the tedious work for the long haul. Rebuilding the software’s back-end from the ground up, we switched to Javascript for improved performance and efficiency. We took the time to clarify the data structure. We rebuilt the foundation for what will inevitably come next.
Today, Wizard is a powerful data aggregator. It pulls your company’s employee, device, application, and network information into one place. It allows us to discover and correct lingering IT problems across the board; everything from unused software to aging hardware and security gaps.
We are first and foremost a service business and we know if something helps us deliver better service, then it’s a good investment for our company. Even as autonomous agents shift more work away from humans, we know that software alone will never be capable of an incredible IT experience. Our plan is to use technology and experts for what each does best.
And Wizard is at the heart of that strategy. We’re building our own software to go beyond visibility into providing insights and actions. From the almost possible, like providing annual budgets for upcoming hardware spend to the previously-unimaginable, like predictive IT analysis that spots incidents before they exist.
It’s exciting to see new peers and ideas show up in our industry, ready to build AI-based software products to address the complexity of IT. The future of our industry depends on this work. But we’re not racing them to the bottom to deliver cheaper services through AI. We’re racing ourselves to see how much better our service can become. We’re investing in software that improves our services. Because 10 years from now the tools will greatly improve, but great service will still be in short supply.
