“The market was missing professional, Apple-first MSPs.”
Anoush d’Orville, Founder & CEO, Advisory Solutions
Advisory was recently recognized as No. 219 on the prestigious 2026 MSP 501 list, the industry’s longest-running ranking of managed service providers worldwide. This milestone is a testament to the special company we’ve been building for the past decade. We’re incredibly proud and honored to be included not only for our size, but for our forward mentality on building our own software (Wizard) and our use of AI to improve our services.
Our CEO, Anoush, was quoted in the official write-up for the publication stating, “The competitive advantage over the next three years will belong to MSPs with exceptionally organized, well-categorized ticket data, so that automations and AI agents can surface the best context and resolutions for clients. We have been building toward this for years.”
What the MSP 501 actually measures
The MSP 501 isn’t a popularity contest or a pay-to-play list. It’s been running for close to two decades, and it ranks companies on a mix of hard financial metrics: annual revenue, profitability (measured through EBITDA), and recurring revenue as a share of the business. On top of that, the Channel Partners research team reviews every applicant, weighing things like long-term financial health, how committed a company is to recurring revenue versus one-off project work, and overall operational efficiency. In other words, it’s less about size and more about whether an MSP is actually built to last. That’s the list Advisory ended up on.
Why we started Advisory in the first place
Anoush d’Orville founded Advisory Solutions in 2016 after spending time at two other MSPs and noticing the same gap everywhere he looked: Windows-first shops were everywhere, and Mac support was treated as an afterthought (if it was treated as anything at all). Apple devices were becoming the default choice for a lot of the startups and high-growth companies we now serve, and there wasn’t a provider built to support that well. So we set out to build an MSP that was platform-agnostic but genuinely Apple-first, and one that could scale well past a handful of people. That thesis hasn’t changed. It’s only become more essential.(But PC’s, don’t worry, we haven’t forgotten about you)
What’s different 10 years later
We’re not the same company that started with a handful of clients and a few laptops. Along the way, we picked up Apple Premium Technical Partner status, became a Jamf Elite Partner, went through SOC 2 Type 2 certification, and built out Microsoft and Google partnerships so we could genuinely excel at supporting mixed environments instead of just tolerating them. We built out a warehouse in NYC for device staging, provisioning, and retrieval, which sounds unglamorous but ends up being one of the biggest differentiators for clients managing hardware lifecycle at scale. None of that happens by accident or overnight. It’s the result of a lot of unglamorous, compounding decisions made correctly over a decade. Naturally, we’ve made mistakes along the way, and it’s reminded us to always keep improving.
Where we’re headed
The maturation of AI is now changing what our clients expect from an MSP. That’s why this year we’re formally launching an AI Adoption & Enablement service to help our clients add AI responsibly to their businesses instead of bolting it on as an afterthought.
We’ve also been using AI heavily as a core part of how we operate internally to improve the results we provide for our clients. More about this will be detailed in our upcoming blog posts.
A large part of where we’re going revolves around Wizard, our proprietary platform that unifies all the major components of a client’s IT environment in one easy-to-use platform and is designed to help them save money, increase security, and improve overall IT health.
The actual point
Getting ranked on the MSP 501 is a good marker of where the business is right now – growing, maturing, and forward-looking. We’re here to prove that a premium, Apple-centric MSP can be built at real scale, without cutting corners, and without turning into a generic IT shop along the way.
Thank you to our clients for trusting us with their environments, and to our team for doing the work that actually earns rankings like this one. On to the next one.
