We’re proud to share that Advisory has been named a Certified Partner in 1Password’s MSP Partner Program, a milestone reserved for MSPs managing more than 1,000 external users on the platform.
1Password recently introduced the Certified Tier to recognize partners who have moved past the early stages of deployment and fully operationalized the platform across their client base. Advisory reached that mark quickly, and 1Password featured our approach in a blog post this week, with insights from our Director of Business Development, Jay Chaudhrey, on how we got there.
Why we went all in on 1Password
Before we ever recommended 1Password to a client, we used it ourselves. That’s always been our approach to picking tools: the best way to know if something is worth recommending is to run it internally first and see how adoption actually goes.
Once we saw how well it worked, the rollout to clients wasn’t really a hard sell. Password managers solve a problem that has a clear right answer. You either have one or you don’t, and for most of our clients, not having one creates real exposure.
A tool that scales with our client base
One of the reasons 1Password fits so well into how we operate is that it works the same way whether we’re supporting a 5-person startup or a 1,000-person company. That consistency matters for an MSP with a lean team covering companies of very different sizes. Our process, our support model, and how we implement the tool don’t have to change based on who we’re serving.
Where password management fits into the bigger picture
For most of our clients, the case for a password manager typically comes down to three things: security, compliance, and cyber insurance. Increasingly, it’s difficult to pass a compliance audit without one, and insurers are paying closer attention to credential management as part of underwriting. That makes this a foundational piece of the security posture we build for every client, not an optional add-on.
Getting the operational details right
Scaling past 1,000 managed users doesn’t happen by accident. Early on, we focused on getting the fundamentals right for every client: how vaults are structured, who has access to what, and clear processes for onboarding and offboarding. Nailing down those SOPs early made adoption smoother and gave us a repeatable model we could roll out across every engagement.
We’ve also found 1Password to be a genuine partner, not just a vendor. When we’ve run into adoption challenges with a client, their team has been quick to point us toward the right resources. That level of support is part of what makes this partnership work.
What Certified status means for our clients
Reaching the Certified Tier gives Advisory a deeper line into 1Password’s roadmap, product feedback sessions, and expanded resources. In practice, that means our clients benefit from earlier visibility into new capabilities and a more direct channel when something needs attention.
If you’re evaluating password management as part of your security or compliance strategy, we’d be glad to talk through what a rollout looks like for your team.
